Ontario man launches new challenge against province’s latest attempt to ban free expression on roadside billboards

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George Katerberg's billboard (Courtesy of George Katerberg)
George Katerberg's billboard (Courtesy of George Katerberg)

Ontario man launches new challenge against province’s latest attempt to ban free expression on roadside billboards

George Katerberg's billboard (Courtesy of George Katerberg)
George Katerberg's billboard (Courtesy of George Katerberg)

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SUDBURY, ON: The Justice Centre for Constitutional Freedoms announces that Ontario resident George Katerberg has launched a legal challenge against the Ontario Ministry of Transportation for banning roadside billboards with social or political messages. Mr. Katerberg believes that the Ministry’s policies go too far and undermine the freedom of expression of all Ontarians.

This case goes back to March 2024, when Mr. Katerberg, a retired HVAC technician, rented a billboard on Highway 17 near Thessalon, Ontario, that featured images of public health officials and politicians alongside a message critical of their statements about vaccines.

After the Ministry rejected his proposed billboard several times on the grounds it promoted hatred, a constitutional challenge was launched with lawyers provided by the Justice Centre. Mr. Katerberg’s lawyers argued that the Ministry’s position was unreasonable, and that it did not balance Charter rights with the purposes of relevant legislation.

The Ministry later admitted that the sign did not violate hate speech guidelines and agreed to reconsider erecting the billboard.

However, in April 2025, the Ministry quietly amended its policy manual to restrict signs along “bush highways” to those only promoting goods, services, or authorized community events.

The new guidelines are sweeping and comprehensive, barring any messaging that the Ministry claims could “demean, denigrate, or disparage one or more identifiable persons, groups of persons, firms, organizations, industrial or commercial activities, professions, entities, products or services…”

Relying on this new policy, the Ministry once again denied Mr. Katerberg’s revised billboard.

Constitutional lawyer Chris Fleury explains, “By amending the Highway Corridor Management Manual to effectively prohibit signage that promotes political and social causes, the Ministry of Transportation has turned Mr. Katerberg’s fight to raise his sign into a fight on behalf of all Ontarians who wish to express support for a political or social cause.”

No date has yet been assigned for a hearing on this matter.

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